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​lulusmiles

Our Story

“Innovative invisible braces, making a perfect smile affordable for everyone”
Start from HKUST

Lulusmiles, 這個新的隱形牙箍品牌的成立,承載著一個簡單而強大的願景: 讓高品質、價格合理的隱形牙套,觸手可及,惠及每一位需要牙齒矯正的人。借力 DBT Technology ® 的尖端人工智能技術, Lulusmiles 正在改變人們實現完美微笑的方式。

Our founding team is passionate about dental health and understands that the high cost of orthodontic treatment in Hong Kong often becomes a barrier to people’s pursuit of a confident smile. We are determined to drive change and solve this urgent need through technology and innovation.

Lulusmiles 的核心是一群人工智能專家和資深醫生。 我們擁有多年的經驗和對創新的不懈追求,開發出一套先進的隱形矯正器系統, 通過人工智能確保治療過程中牙齒移動的精確性與安全性。這項技術不僅提升了治療質量,使醫生可以更有效率診斷和審核方案,顯著降低成本,比傳統的治療跟進更高效更及時。使每個人都能享受到優質的牙齒矯正服務.

Lulusmiles is more than a brand, it’s a promise. We are committed to providing excellent orthodontic services at a price that everyone can afford. We believe that everyone deserves to smile with confidence, and we will make this a reality with every set of invisible braces.

Join us on this beautiful smile journey, where quality meets affordability and innovation paves the way for a brighter, more confident future.
Lulusmiles Invisible Braces - Hong Kong's professional AI invisible braces correction solution,
Professional quality, affordable price, making everyone's dream of a perfect smile come true

Lulusmiles Development History|Using innovative technology to gently reshape the future of dental aesthetics

Inspiration during the epidemic

During the 2022 pandemic lockdown, working from home (WFH) became popular, and the public paid more attention to their self-image in front of the video camera, and the demand for dental correction grew rapidly. According to the 2022 annual report data of Align Technology, the parent company of Invisalign, the global shipment of invisible braces reached about 2.3 million pairs; the annual report of Angelalign also showed that the demand for invisible braces in Asia increased by more than 50% year-on-year.

This wave of invisible braces craze gave founder Oscar, senior orthodontist Jiang Tielong and Philip a new inspiration: the demand for invisible braces has skyrocketed, but the price remains high, and there are limited affordable options on the market. They came up with the idea of using technology to break through this customer pain point.

2023: The Beginning of a Conversation in a Coffee Shop

In 2023, at a coffee party, three people collided to create a smile revolution. Co-founder Oscar raised a question: "Traditional wire braces are not beautiful, and there are only a few brands of invisible braces to choose from, and the high prices make people discouraged." Dr. Jiang replied: "Everyone's teeth are different. From taking tooth models, diagnosis, plan design to doctor confirmation, and then to braces production, each step requires a lot of manpower, which is time-consuming and costly." HKUST alumnus Philip proposed an idea: "AI technology has matured a lot. It can be used to fully optimize the correction process, including oral scanning, diagnosis analysis, plan design, and treatment tracking, greatly improving efficiency and reducing costs." So, Lulusmiles was born.

2024: The most effective tooth correction solution, the highest quality, the most reasonable price, and the full display of aesthetics

Lulusmiles invisible braces use the latest medical-grade TPU (thermoplastic polyurethane) material, which is 100% BPA-free and safer and healthier. This unique material has excellent elasticity, durability and staying power, making it more comfortable to wear and enhancing your invisible braces experience. To ensure the quality of braces, the Lulusmiles team strictly screened more than a dozen material suppliers around the world, and finally cooperated with the top medical-grade TPU material supplier to protect your oral health.
At the same time, Lulusmiles has been working closely with DBT Technology ®, a dental artificial intelligence company, to use the latest AI tooth correction technology, which fully covers 3D oral scanning, personalized correction design and treatment monitoring. Through advanced AI algorithms, the accuracy of correction plans is greatly improved, labor costs and treatment prices are reduced, and the invisible correction cycle is effectively shortened, allowing you to have a perfect and confident smile more quickly and easily.

2025: Breaking the veil - the first "Cloud SmileDesignSystem"

Lulusmiles uses DBT Technology's advanced dental AI orthodontic design technology, combined with an innovative cloud smile design system, to achieve intelligent management from 3D oral scanning, precise diagnosis and analysis, plan design to full-course tracking of treatment. Through the cloud platform, doctors can adjust and confirm correction plans in real time, greatly shortening treatment time and improving efficiency, effectively reducing high labor costs and improving plan accuracy, achieving cost reduction and efficiency increase for invisible correction. Through these unremitting efforts, Lulusmiles has successfully realized its brand mission of "high-quality invisible braces at affordable prices", allowing everyone to easily afford transparent braces and show a confident smile.

Beauty doesn’t wait, confidence is more comfortable

Lulusmiles Core Team
Reshaping the possibilities of smiles with cross-border expertise

At Lulusmiles, we believe that every smile is a unique work of art. Behind this art, there is a group of cross-disciplinary experts who write it with passion and expertise. They are experienced dentists, forward-looking and innovative AI engineers, and meticulous product designers. I am also the guardian and reshaper of your smile.

Co-Founder and Executive Director

Philip NG

Co-Founder and Chief Dental Officer

Dr JIANG

Co-Founder and CMO

Oscar TAO

Lulusmiles Corporate Goals

1. Technology reshapes the smile, AI intelligent invisible correction
Lulusmiles focuses on the research and development of high-precision, comfortable invisible braces, combining AI intelligent analysis with customized correction solutions to create a personalized "smile design" to help you have a perfect and confident smile naturally and easily.
2. A new standard for painless correction and a comfortable new experience with invisible braces
Breaking through the inconvenience and pain of traditional orthodontics, Lulusmiles uses flexible medical-grade braces materials and dynamic oral mechanics simulation to present an "invisible, gentle, and efficient" correction experience, allowing dental correction to be easily integrated into daily life, improving oral health and quality of life
3. Localized service, enjoy professional dental consultation anytime and anywhere
Lulusmiles provides dentist-led and digital remote consultation services through a network of professional medical institutions. No matter where you are, you can easily enjoy our innovative orthodontic technology and caring services.

Lulusmiles Social Value

1. Promote oral health equality

We are planning to launch the "Smile Without Boundaries Project" and collaborate with non-profit organizations to provide free invisible braces and oral health education resources to children in remote areas and economically disadvantaged groups, so that a confident smile is no longer limited by economic conditions.

2. Green Corrections’ Sustainability Commitment

The company adopts a process that uses recyclable bio-based materials to reduce the environmental burden of medical waste. At the same time, it implements the "Used Braces Recycling Program" to recycle replaced braces into environmentally friendly products, thus practicing a circular economy.

3. Enhance social recognition of smiles

Through the "Smile Psychology" public lectures and community initiatives, we aim to break the stereotypes of people with misaligned teeth, spread the idea that "smile is the starting point of self-acceptance", and promote a positive cycle of social mental health.

4. Cultivate future medical innovators

A percentage of revenue is allocated each year to support cross-domain R&D projects of young dentists and engineers, encouraging “people-oriented” medical technology innovation and injecting sustainable growth momentum into the industry.

Lulusmiles Important Milestones

2024 | Brand is born, opening the smile innovation

Lulusmiles was born in the Hong Kong University of Science and Technology, a fertile soil full of innovation and entrepreneurship. Adhering to the HKUST's mission of "improving life with technology", we shoulder the original intention and entrepreneurial mission of "popularizing invisible correction technology". We gather cutting-edge talents in dental profession, AI technology and product design.

2024 | Joining hands with HKUST Dentistry to correct new aesthetics with technology

Lulusmiles has joined hands with the Hong Kong University of Science and Technology Dental Clinic, combining the professional medical resources of the HKUST Dental Clinic with Lulusmiles' innovative AI invisible orthodontic technology to take the lead in providing convenient, efficient and affordable invisible orthodontic services to HKUST teachers and students. Through this cooperation, not only can more teachers and students easily have a healthy and confident smile, but it also realizes Lulusmiles' original brand intention of "popularizing invisible orthodontic technology."

2024 | HKUST Student, Faculty and Staff Correction Benefit

2024年,Lulusmiles聯合香港科技大學牙科診所,特別向科大學生及教職員推出專屬的隱形矯正優惠計劃。活動在科大校園內進行推廣,吸引了眾多師生積極參與,現場諮詢熱烈,報名反應踴躍。參加者紛紛表示,體驗科技改善生活的便利與美好。迅速獲得校内一致肯定與好評。聯繫我們了解更多香港箍牙學生優惠。

2024 | Cooperate with Shenzhen ENO and Hong Kong Sheung Wan Dental Clinic to provide aesthetic correction

Lulusmiles has launched a comprehensive cooperation with Shenzhen ENO Dental Clinic. It is a high-end dental clinic in Shenzhen with complete facilities and experienced doctors. Its main customer base is Expats and Hong Kong customers living in Shenzhen. ENO is the designated dental service provider of China Merchants Group.

Lulusmiles has entered into a comprehensive collaboration with a dental clinic in Sheung Wan to promote lulusmiles’ orthodontic products to non-HKUST customers.

2025|Lulusmiles AI correction system fully upgraded, a new era of smart smiles is coming!

In 2025, Lulusmiles officially launched a new generation of AI smart correction system. Through more advanced artificial intelligence algorithms and data analysis technology, the accuracy and comfort are comprehensively improved, further shortening the correction cycle and significantly improving the treatment effect.
It not only improves the user experience, but also improves the diagnosis and treatment efficiency of dental experts, bringing users a more comfortable, efficient and economical invisible orthodontic service experience.

Lulusmiles Media Coverage Selection